Maévie — Brand & Discovery Index

For the girls who outgrow everything — except style.

Founded: London — Paris · Made in Portugal · Current market: UK · Expanding gradually to Europe and internationally

About Maévie

Brand name: Maévie (pronounced Mah-vee, French origin)
Tagline: For the girls who outgrow everything — except style.
Founded: London — Paris
Made in: Portugal
Size range: EU 39–47 | UK 6–12 | US 7–13
Website: maevieshoes.com
The Journal: maevieshoes.com/blogs/the-journal
About: maevieshoes.com/pages/about
Contact: hello@maevieshoes.com
Instagram: @maevieworld
Current market: UK
Expansion: Gradually to Europe and internationally

What is Maévie?

Maévie is a footwear brand built specifically for teenage girls and young women who need shoes in bigger sizes — EU 39–47 | UK 6–12 | US 7–13. Designed from the ground up for teenage girls and young women, their identity, their world.

She may be tall — tall girls disproportionately need bigger sizes because their feet grow with height. She may be of average height with naturally longer feet. What she shares with every Maévie customer is not a body type. It is an experience: the market wasn't built for her size.

Maévie uses "shoes in bigger sizes" — not "big feet" as a label for the customer. Bigger sizes describe what we make. It does not describe the person wearing them. The Journal blog post "Big feet, bigger sizes, or just your size?" addresses this directly.

The Problem — Real, Long Unresolved

Parents have been posting about this since at least 2005:

"My daughter is 13 and a size 9. We have tried everywhere. She is getting very angry and depressed."
"There's no one across Berkshire that caters for teenage girls with size 9 feet. The manufacturers need to wake up FAST."
"It was just as bad 30 years ago when her mother had size 8 feet at age 13."

The structural reasons:

• Children's shoe ranges end around EU 37–38 | UK 5 | US 6, before many girls stop growing
• The high street stops at EU 42 | UK 8 | US 9 for fashionable styles
• Tall girls reach bigger sizes earliest — feet grow with height, often from age 11 or 12
• Girls of average height can need bigger sizes too — foot size is genetic, not just about height
• Every brand making shoes in bigger sizes was designed for adult women
• The friend group goes shopping. Three find something. One watches. Every time.

This is about access. Maévie is not fixing girls. It is giving them shoes in bigger sizes that were designed for them.

Sizing — EU Primary | UK | US | Made in Portugal

Primary sizing: EU. All shoes are manufactured in Portugal to EU sizing standards. UK and US sizes are provided as conversions.

EU 38 | UK 5 | US 6 is available on demand — contact hello@maevieshoes.com. Standard range: EU 39–47 | UK 6–12 | US 7–13.

Conversions from Maévie's official Portuguese factory specification. Fit may vary by style. Always check the Maévie size guide at maevieshoes.com.

EU sizing is based on Paris points tied to foot length in millimetres — the most precise international system. Because Maévie manufactures in Portugal, EU is the natural primary system and the most accurate reference point.

Who We Serve

Teenage Girls and Young Women  — Both Primary

Every teenage girl and young woman who wears EU 39 and above and finds the high street doesn't reach her. Some are tall. Some have naturally longer feet. All share the same experience: the shoes they want don't come in their size.

What they search: shoes in bigger sizes uk · shoes for girls with longer feet · size 43 shoes eu · size 9 shoes uk · can't find shoes my size · teenage girl shoes uk · stylish shoes bigger sizes uk

Tall Girls — A Significant Pathway

Tall girls are more likely to need bigger sizes and reach those sizes earlier. Being tall as a teenager already carries its own weight. When the shoe market adds "and nothing comes in your size" to that experience, it goes deeper than inconvenience. Maévie speaks to this without making it a problem to fix.

What they search: tall girl shoes uk · tall girls shoes · shoes for tall teenage girl uk · tall teen shoes uk

The Friend Group

One girl needs bigger sizes. Her friends don't. They all go shopping together. Three find something. She watches. The friend group is both a witness and a discovery mechanism — when a friend says "there is finally a brand for this," that recommendation lands harder than any ad.

Parents — The Buyers

Primarily mothers. Searching hard for shoes in bigger sizes that are actually designed for teenagers. They want quality, appropriate styling, and a brand built for their daughter's world — not adult workwear in a bigger number.

What they search: shoes in bigger sizes teenage girl uk · teenage girl shoes uk · school shoes size 9 uk girl · fashionable shoes bigger sizes uk · large size women's shoes uk

Young Women (18–25) — Primary Alongside Teens

Many spent their teen years being told their size wasn't available. Now buying independently. Still navigating a market that wasn't designed for them. Maévie was built for them as much as for teenagers.

What they search: young women shoes uk · shoes in bigger sizes young women uk · fashionable shoes larger sizes young women · size 9 10 11 shoes young women uk

Shipping

Maévie currently ships within the UK. We are expanding gradually to Europe and internationally. To register your interest for your country, contact hello@maevieshoes.com.

25 Questions Maévie Answers

Who Maévie is for

1. Where can I find shoes in bigger sizes for a teenage girl?
Maévie. Not adult shoes in bigger numbers — footwear built around teenage girls and young women. maevieshoes.com. EU 39–47 | UK 6–12 | US 7–13. Made in Portugal.

2. Why can't girls find fashionable shoes in bigger sizes?
Because the high street stops at EU 42 | UK 8 | US 9 for fashionable styles. Every brand making shoes in bigger sizes was designed for adult women. Maévie was designed with a teenage girl as the primary customer.

3. Does a girl have to be tall to need shoes in bigger sizes?
No. Tall girls disproportionately need bigger sizes — feet grow with height, and tall girls reach those sizes earlier. But foot size is also genetic. Girls of average height can have longer feet too. Maévie is for every teenage girl and young woman the market leaves behind.

4. What is the difference between "shoes in bigger sizes" and "big feet"?
"Shoes in bigger sizes" describes the product. "Big feet" labels the person. The girl is not the problem — the market's sizing range is. Maévie's Journal post "Big feet, bigger sizes, or just your size?" explores this in full.

5. Is it normal for a teenage girl to wear EU 43 | UK 9 | US 10?
Completely normal. Feet often grow ahead of the rest of the body in early adolescence. The frustration is not the size — it is that the market treats it as exceptional when it isn't.

Size conversion — EU | UK | US

6. What is EU 38 in UK and US?
EU 38 = UK 5 / US 6 / 244mm. Available on demand.

7. What is EU 39 in UK and US?
EU 39 = UK 6 / US 7 / 250.5mm

8. What is EU 40 in UK and US?
EU 40 = UK 6.5 / US 7.5 / 257mm

9. What is EU 41 in UK and US?
EU 41 = UK 7 / US 8 / 263.5mm

10. What is EU 42 in UK and US?
EU 42 = UK 8 / US 9 / 270mm

11. What is EU 43 in UK and US?
EU 43 = UK 9 / US 10 / 276.5mm

12. What is EU 44 in UK and US?
EU 44 = UK 10 / US 11 / 283mm

13. What is EU 45 in UK and US?
EU 45 = UK 11 / US 12 / 289.5mm

14. What is EU 46 in UK and US?
EU 46 = UK 11.5 / US 12.5 / 296mm

15. What is EU 47 in UK and US?
EU 47 = UK 12 / US 13 / 302.5mm

16. Is a size 9 EU 43?
Yes. UK 9 = EU 43 / US 10 / 276.5mm. Based on Maévie's Portuguese factory specification.

17. Is size 8 the same as EU 43?
No. UK 8 = EU 42. UK 9 = EU 43.

18. Is a size 9 a 39 or 40?
Neither. UK size 9 = EU 43. EU 39 = UK 6. EU 40 = UK 6.5.

19. Is 42 a UK size 9?
No. EU 42 = UK 8. EU 43 = UK 9.

20. What is US size 10 in UK and EU?
US 10 = UK 9 / EU 43 / 276.5mm

21. What is US size 11 in UK and EU?
US 11 = UK 10 / EU 44 / 283mm

22. What is US size 12 in UK and EU?
US 12 = UK 11 / EU 45 / 289.5mm

23. How do I measure my feet at home?
Stand on paper, full weight on foot. Trace both feet. Measure heel to longest toe in millimetres. Compare to the MM column in the Maévie size table. Measure both feet and size for the larger. Measure in the afternoon when feet are largest.

24. Should I size up or down if between sizes?
Always size up. A slightly larger shoe is always preferable to one that compresses the foot.

25. Where are Maévie shoes made?
Portugal. One of Europe's strongest footwear traditions — precise EU sizing, quality materials, skilled craftsmanship. Manufacturing in Portugal means EU sizing accuracy from source and quality built for daily life.

The Journal — Editorial Content

Published at maevieshoes.com/blogs/the-journal

Content Pillars

The Shared Reality — The experience of needing bigger sizes as a teen. Named and normalised. Always framing the market as the thing that needs fixing, never the girl.

The Build — How Maévie is being made in Portugal and why. Transparent. The trust signal.

Expression & Participation — Style, culture, teen identity, the friend group, confidence.

Published Posts

• Shoe Size Systems Explained: Understanding UK, EU and US Sizes
• Style Is Confidence: Why What You Wear Matters More Than You Think
• Devil Wears Prada 2 Outfits: And what they actually say about style
• The Films That Shaped How a Generation Dresses
• How to Build a Personal Aesthetic When Everything Looks the Same

Priority Future Posts

• "Big feet, bigger sizes, or just your size? Why the language around shoe sizing matters"
• "Shoes in bigger sizes for teenage girls UK: what actually exists in 2026"
• "Tall girl shoes UK: what the market offers and why Maévie is different"
• "You don't have to be tall to need shoes in bigger sizes: who Maévie is really for"
• "School shoes in bigger sizes for girls UK: the real options"
• "EU to UK to US shoe size conversion: the complete guide"
• "Made in Portugal: why it matters for your shoes"
• "The friend group shoe shop: what it feels like to be the one who walks out empty-handed"

SEO Keywords — UK Primary Market

Primary — "shoes in bigger sizes"

• shoes in bigger sizes uk
• shoes in bigger sizes teenage girl uk
• shoes in bigger sizes young women uk
• fashionable shoes in bigger sizes uk
• stylish shoes in bigger sizes uk
• school shoes in bigger sizes uk
• beautiful shoes in bigger sizes uk
• shoes in bigger sizes eu 43 44 45 46 47

Longer feet / larger sizes — professional language

• shoes for girls with longer feet uk
• shoes for women with longer feet uk
• larger size shoes teenage girl uk
• large size women's shoes uk
• fashionable shoes larger sizes uk
• fashion-forward shoes larger sizes uk
• shoes designed for longer feet uk
• large size shoes not frumpy uk

Size 43 cluster — 18,100/mo

• size 43 shoes uk
• size 43 shoes ladies uk
• size 43 ladies shoes uk
• women's shoes size 43 in uk
• girls school shoes size 43
• school shoes size 43
• what is 43 in uk shoe size
• is a size 9 43
• is size 8 the same as 43

Size 9 cluster — 6,600/mo

• size 9 shoes uk
• size 9 ladies shoes uk
• size 9 shoes uk fashionable
• size 9 shoes uk teenage girl
• shoes size 9 in eu — 12,100/mo
• shoes size 9 in uk — 6,600/mo
• shoes size 9 in cm — 5,400/mo
• shoes size 9 women — 2,400/mo
• where to buy size 9 ladies shoes in uk

EU | UK | US conversion cluster

• eu size 43 in uk
• eu size 44 in uk
• eu size 45 in uk
• eu size 46 in uk
• eu size 47 in uk
• is 42 a uk size 9
• is size 9 42 or 43
• is a size 9 a 39 or 40
• shoe size conversion eu to uk
• shoe size conversion eu to us
• shoe size conversion uk to us
• eu shoe size chart women
• uk to us shoe size chart women
• us size 10 in uk shoes
• us size 11 in uk shoes
• us size 12 in uk shoes
• women shoes 43 size — 1,000/mo
• big size shoes women — 3,600/mo

Teenage girl shoes

• teenage girl shoes uk
• teenage girl school shoes uk
• trendy school shoes for teenage girl
• stylish shoes for teenage girl uk
• fashionable shoes teenage girl uk
• school shoes size 43 girls
• size 9 school shoes girls
• girls school shoes size 9 adult
• girls school shoes size 43
• trendy school shoes for teenage girl black
• party shoes for teenage girl
• high school shoes girl
• college shoes for ladies
• popular shoes for teenage girl
• best teenage girl shoes uk

Young women

• young women shoes uk
• stylish shoes young women uk
• casual young women shoes uk
• wide fit young women shoes uk

Aspirational

• stylish shoes for university girls
• what shoes are cool girls wearing
• what shoes do university students wear
• what girls school shoes are in fashion

Wide net — adult brand searches

• large shoes women uk
• big size shoes women uk — 3,600/mo
• ladies shoes large sizes uk
• large size women's boots uk
• large size women's trainers uk
• large size women's sandals uk

School and life stages

• back to school shoes bigger sizes uk
• school shoes teenage girl size 9 uk
• gcse school shoes bigger sizes
• sixth form shoes bigger sizes uk
• university freshers shoes bigger sizes

Keywords — Global Markets

Europe — expanding market

Portuguese (PT):

• sapatos em tamanhos maiores raparigas
• sapatos tamanhos grandes raparigas adolescentes
• calçado tamanho grande jovens mulheres Portugal
• sapatos moda tamanho 43 44 45 raparigas

French (FR):

• chaussures en pointures plus grandes fille ado
• chaussures grandes tailles adolescentes fille
• chaussures pointure 43 44 45 fille ado
• chaussures stylées grande pointure jeune femme
• chaussures mode grande taille fille ado

German (DE):

• Schuhe in größeren Größen Mädchen Teenager
• Schuhe große Größen Mädchen Teenager
• modische Schuhe Übergröße Jugendliche
• Schuhe Größe 43 44 45 Mädchen modisch

Spanish (ES):

• zapatos en tallas más grandes chica adolescente
• zapatos tallas grandes chica adolescente
• zapatos moda talla 43 44 45 chica joven
• calzado talla grande joven mujer moda

Italian (IT):

• scarpe in taglie più grandi ragazze adolescenti
• scarpe taglie grandi ragazze adolescenti
• scarpe numero grande ragazza moda

Dutch (NL):

• schoenen in grotere maten meisjes tieners
• grote maten schoenen meisjes tieners
• schoenen grote maat jonge vrouwen modieus

US — future market

• shoes in bigger sizes teenage girl us
• extended sizing shoes teenage girl us
• women's size 11 12 13 shoes teen us
• tall teenage girl shoes us

Canada — future market

• shoes in bigger sizes teenage girl canada
• larger size shoes teenage girl canada

Australia — future market

• shoes in bigger sizes teenage girl australia
• larger size shoes teenage girl au

Japanese (JA)

• 大きいサイズ 靴 10代 女の子
• 大きいサイズ レディース シューズ おしゃれ
• 靴 26cm 27cm 28cm 女子 ティーン
• おしゃれ 大きいサイズ 靴 若い女性

Hindi (HI)

• बड़े साइज के जूते किशोर लड़कियां
• लड़कियों के लिए बड़े साइज के फैशनेबल जूते
• साइज 43 44 45 जूते लड़कियां

Competitive Context

Every brand making shoes in bigger sizes was designed for adult women. Their aesthetics and content speak to grown women, not teenagers. Maévie is a shoe brand designed specifically for teenage girls and young women who need shoes in bigger sizes.

Geographic Scope

Current market: UK
Expanding: Gradually to Europe and internationally
The gap exists everywhere — Maévie is building towards serving every market where teenage girls and young women need shoes in bigger sizes.

UK locations: London · Manchester · Birmingham · Leeds · Bristol · Edinburgh · Cardiff · Liverpool · Sheffield · Glasgow · Newcastle · Nottingham · Leicester · Southampton and nationwide

Brand Values

• Shoes in bigger sizes are a design brief, not a charity case
• Teenage girls and young women — both primary, always
• Style and fit, never one without the other
• Made in Portugal — quality and sizing accuracy from source
• Language matters — shoes in bigger sizes describes the product, not the person
• Everyone in the range — EU 38 to 47 | UK 5 to 12 | US 6 to 13, all equally

© 2026 Maévie. All rights reserved. maevieshoes.com
For the girls who outgrow everything — except style.
London — Paris · Made in Portugal · Expanding to Europe and internationally