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this all started with a simple problem

Why we exist

A SPACE DESIGNED FOR HER

We exist because girls in extended sizing are still too often left with very little choice.

Maévie was created to change that.

We’re starting with girls who wear extended sizes, creating shoes with them in mind from the very beginning.

But this is about more than shoes. It is about confidence, identity, fitting in, standing out, and learning to feel comfortable in yourself.

That is what I kept seeing with my own daughter, and it is what pushed me to create something different.

Because having the right size isn’t the same as having the right shoe.

We’re designing for her first.

Shelves of wooden shoe lasts  marked with handwritten sizes

the meaning behind our name

Maévie — pronounced mah-ay-VEE — comes from the French ma vie, meaning “my life.” The é was added as a nod to our French routes but also my daughter, whose name also means life.

The founder

Built by a parent. Designed for a daughter.

I'm Vanessa Boulanger-Twigg, founder of Maévie. I moved from Paris to London 27 years ago and built my life here.

My own struggle to find shoes for my daughter led me to start Maévie.

I've always cared about shoes, not just how they look, but how they feel. Quality isn't optional to me; it's the whole point.

Thank you for finding us this early and for being part of what we're creating.

I hope you enjoy discovering Maévie.

Vanessa xo

Maévie founder Vanessa Boulanger-Twigg at her desk in front of a mood board of teen style photos and Maévie logo designs, with leather colour swatches

what i want for maévie

I want Maévie to be known as the brand that understands girls and includes extended sizing without apology. Not a niche brand, not a specialist brand, simply a brand built with them in mind from the beginning.

More than just shoes, I want Maévie to feel like a space built around thoughtful design, confidence, style and community. Somewhere girls come back to, not just because they need shoes, but because it feels like it belongs to them.

The making

We're making this in the open.

For years, finding shoes for my daughter was difficult. As her feet grew, the choice seemed to get smaller. 

I kept coming back to the same thought: I didn’t want girls in extended sizes to struggle or feel different for something completely out of their control.

So I started learning. What began as trying to solve one problem became months of research, a footwear course, countless conversations and plenty of mistakes. 

Our first shoes began with a last developed specifically for Maévie, based on a teenage foot. This form shapes the shoe and is central to its fit, a detail you cannot see, but an important part of its development.

Through sample after sample, we worked with our chosen manufacturer in Portugal to bring our first design to life. We chose them for their willingness to develop this project with us using materials that combine comfort, quality and style.

Black soft crinkled patent Maévie Oxford Ballet flat on top of design sketches, styling notes and shoemaking history books, with sheer pink socks, a Maévie label and a butterfly charm

WHY MAÉVIE IS DIFFERENT


MAÉVIE TYPICAL BRANDS
SIZE RANGE EU39–47 · UK6–12 Choice often reduces in larger sizes
DESIGNED FOR Girls and young women Primarily designed for the adult women’s market
STYLE Fashion-led styles in her size Fewer style choices as sizes increase
APPROACH Developed with larger-size feet in mind Fit and sizing approach varies by brand