This all started with a simple problem.
The adult footwear market has always carried extended sizes. What it never carried was a brand started specifically with teenage girls in mind. Trend-led, youthful in design, with the colourways and details that reflect her life rather than someone else's. That simply didn't exist.
Teenage girls who wear above a UK 8 | EU 42 | US 9 are routinely left out of fashion. Not because their taste is different. Because the industry never designed footwear for them in extended sizing.
Built by a parent. Designed for a daughter.
After years of watching my own daughter navigate a fashion landscape that simply didn't include her, I decided to build the brand that should have existed already.
Not only a shoe in the right size. A shoe made with the right priorities, for the right person, at the right stage of her life.
Maévie is the result. With the girls who need it most at the centre of every decision.
Vanessa Boulanger-Twigg
We're making this in the open.
Maévie is pre-launch. We're in the design and development phase, and we're choosing to share that process rather than hide it. Every decision, every material choice, every conversation with the girls and women who are making this story with us.
In The Journal, we write about fit, sizing and how to measure feet at home because getting the size right is where everything starts.
